FEATURED
SERVICES
COMMUNICATIONS & PUBLIC RELATIONS
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Strategic communications
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Crisis communications
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Executive communications
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Change management programs
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Employee education/ rollout/cascade programs
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Facilitation of strategic planning sessions, seminars, and retreats
DIGITAL
STRATEGY
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Concept, design, user experience and copywriting for websites
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Digital advertising strategy and execution
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Email campaigns and email customer experience strategy
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Social media awareness campaigns, social media monitoring for brand protection, and grassroots social media strategies
COMMUNITY RELATIONS AND EVENTS
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Event planning, execution, and staffing
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Corporate sponsorship and civic involvement plans
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Digital content and speakers bureaus to gain community support
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Community events, including public meetings
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Philanthropic strategy
MARKETING
COMMUNICATIONS
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Business-to-business and consumer marketing plans
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Web design and content
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Digital content and advertising strategy
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Collateral materials
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Trade show displays, giveaways, and handouts
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Integration with advertising programs
PROPOSAL WRITING
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Health plan Medicaid proposal writing, including care management, utilization management, member communications, enrollment and eligibility, fraud/waste/abuse, claims management, pharmacy, and dental services.
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Health care technology proposal writing
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​Grant writing for arts organizations
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DESIGN
& BRANDING
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Brand identity design
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Brand positioning statement and messages
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Communication plans for establishing brand identity
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Complete coordination of branding campaigns -- logo and collateral development, advertising, public relations, internal communications, and marketing
ABOUT US
Chidester Communications is a small, nimble firm positioned to assist clients with high quality strategic communications services.
Employee engagement is a cornerstone of successful organizations, yet internal communications is often an afterthought. Many organizations struggle to assess the effectiveness of their marketing communications efforts, or are too understaffed to develop new methods in response to today’s digital challenges. Chidester Communications can assist you with both of these challenges and more.
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We work frequently with in-house communicators, extending the capabilities of their team on a short-term or long-term basis and helping them meet the needs of their stakeholders. Today, that support includes expertise in millennial marketing, business-to-business marketing, and internal communications. The firm has particular expertise in the fields of health care, professional services and public advocacy.
We excel at strategy, writing, graphic design and photography. We draw upon trusted freelance talent when necessary to supplement our services, creating a seamless relationship for the client.
HOW WE WORK
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Carole Chidester
Carole Chidester is an accomplished professional who has added value to the marketing communications functions of leading companies and organizations in central Ohio. During her career, Carole has been known by clients and employers for superior strategic communications messaging and well-executed initiatives to help organizations achieve their revenue, reputational and employee engagement goals.
Carole has developed internal engagement programs, content marketing strategies, enhanced corporate storytelling, and spearheaded client feedback and satisfaction efforts. In the healthcare space, she has consulted with large health systems, small community hospitals, physician practices, ambulatory centers and health plans. Other clients include retail companies and non-profit community organizations. Previous roles include marketing for a law firm and a health plan and providing lobbying support communications for statewide trade associations.
“Bring me your biggest business challenges, and I will show you how excellent communication can help achieve your goals.”
Caroline Chidester
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Caroline Chidester is a graduate from The School of the Art Institute of Chicago. She focuses on writing and photography, acquiring a keen sense for marketing, especially in the digital space. Caroline works with clients--from companies to individual artists--to assist in personal and professional branding. Her knowledge of HTML coding, graphic design/layout and social media gives her a unique perspective in the marketing game.
Caroline is a digital native with an important view on marketing and communications to young people. She provides a youthful voice and a fresh graphic look, while respecting clients’ strategic goals and helping them get results.
“If you want to understand today's internet marketing, hire a digital native. I've been honing my digital skills since the age of 6.”
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